- 15,000+ Patients
- Personalised Care
- 5-Star Rated
- Real Results
25+ yrs of excellence – consultation, procedure and aftercare.
Procedure Overview
Though they can appear earlier or later, depending on many factors like genetics and lifestyle – wrinkles, crows feet around the eyes and other facial lines generally begin to form in your early thirties.
Wrinkles form on different parts of the face for different reasons including the environment, smoking, sun exposure, diet and lifestyle. These factors are more responsible for the wrinkles on the lower half of the face. Gravity also naturally takes hold from ageing, causing wrinkles to the lower parts of your face.
15,000+
Cosmetic Surgery Operations Performed
25+
Years Experience in Cosmetic Surgery


Questions & Answers
Some common questions we get asked about sweating
What is wrinkle reduction?
Wrinkle reduction refers to various cosmetic procedures and treatments aimed at diminishing the appearance of fine lines, wrinkles, and other signs of aging on the skin. These treatments can target different layers of the skin and may involve both invasive and non-invasive techniques.
Why is wrinkle reduction performed?
Wrinkle reduction treatments are performed to:
- Minimize the appearance of fine lines and wrinkles.
- Improve skin texture and tone.
- Enhance overall skin firmness and elasticity.
- Restore a more youthful and refreshed appearance.
How is wrinkle reduction performed?
Wrinkle reduction can be achieved through various techniques, including:
Topical treatments: These include skincare products containing retinoids, antioxidants, peptides, and hyaluronic acid, which help improve skin texture and stimulate collagen production.
Injectable treatments: Botulinum toxin injections (e.g., Botox) and dermal fillers (e.g., hyaluronic acid fillers) are commonly used to temporarily reduce the appearance of wrinkles by relaxing muscles or adding volume to the skin.
Laser and energy-based treatments: These include procedures such as laser resurfacing, radiofrequency microneedling, and intense pulsed light (IPL) therapy, which stimulate collagen production and improve skin texture.
Chemical peels: Chemical peels involve applying a chemical solution to the skin to exfoliate and rejuvenate the outer layers, reducing the appearance of fine lines, wrinkles, and uneven pigmentation.
Is wrinkle reduction performed under anesthesia?
Most wrinkle reduction procedures are performed using local anesthesia or without anesthesia, as they are minimally invasive and generally well-tolerated by patients. However, some laser resurfacing procedures or more invasive treatments may require anesthesia or sedation.
What is the recovery process like after wrinkle reduction?
The recovery process after wrinkle reduction depends on the type and extent of the procedure performed. While some treatments may have minimal downtime and mild side effects such as redness or swelling, others may require several days or weeks of recovery. Patients are typically advised to follow post-procedure instructions provided by their provider and avoid sun exposure and harsh skincare products during the healing process.
Are there any risks or complications associated with wrinkle reduction?
While wrinkle reduction treatments are generally safe, they may carry certain risks and potential complications, including:
- Redness, swelling, or bruising at the treatment site
- Allergic reactions or adverse effects from injectable products
- Changes in skin pigmentation
- Infection
- Scarring or skin damage (more common with aggressive laser resurfacing)
- Overcorrection or undercorrection of wrinkles with injectable treatments
When will I see the final results of wrinkle reduction?
The timing of final results varies depending on the type of treatment performed. Some treatments, such as injectable fillers, may provide immediate results that improve over the following days or weeks. Other treatments, such as laser resurfacing or chemical peels, may require several weeks or months for the full effects to become apparent as the skin heals and collagen production increases.
How long do the results of wrinkle reduction las
The duration of results from wrinkle reduction treatments varies depending on factors such as the type of treatment performed, the individual’s skin condition, and lifestyle factors. Injectable treatments typically last several months to a year, while laser and energy-based treatments may provide longer-lasting results with proper maintenance and skincare.
How can I schedule a consultation for wrinkle reduction?
If you’re considering wrinkle reduction treatments, we recommend scheduling a consultation with dermatologist or cosmetic surgeon specialising in aesthetic procedures. During the consultation, the provider will evaluate your concerns, discuss your goals, and recommend the most suitable treatment options for you.
What causes wrinkles under and around the eyes?
Wrinkles around the upper area of the face tend to be the result of repeated expression muscle actions.
Constant facial expressions cause the muscles to force wrinkles and lines to appear. This is so that the skin can contract and relax more effectively, making more space for your muscles to move.
Repetitive pursing of the lips through smoking, squinting and frowing, for example. These expressions lead to commonly complained about wrinkles under the eyes, smile lines around the eyes, crows feet or frown lines, and general forehead lines.
Even when some people are relaxed, wrinkles are still visible and become more prominent depending on the facial expression.
For other – perhaps luckier – people, the wrinkles and lines aren’t visible at all when relaxed and nowhere near as prominent when expressing themselves.
Will my consultation be with a surgeon?
All consultations take place with a surgeon. We believe that only a surgeon can help and advise you on the best wrinkle reduction procedure to achieve the results you would like.
During your initial consultation, we will ask you about the results you are looking for with the wrinkle treatment and explain the procedure so that you understand every stage of the process. The most important thing is that you feel completely at ease with the procedure and in our care.
Our aim is to have you leave fully aware of the procedure and the resulting enhancement with whatever wrinkle reduction treatment you choose.
Are your consultations free?
All of our consultations are free with no obligation. You will be provided with advice and information relevant to achieve the results you desire. After consulting with our consultant you can have the wrinkle treatment on the day of your appointment if you wish.
Which areas of the face are treatable?
The ideal areas that work for botox treatment are the lines on the forehead, crows feet, deep creases and wrinkles between the eyebrows in the frown area, laughter lines and crows feet that radiate away from the eyes.
While these are mostly areas in the upper face, this treatment is also effective for the lower half of the face. Botox may also work well for tight chins, neck lines, pout lines on the lips and marionette lines around mouth angles.
Results are dramatic, but this wrinkle treatment will not radically change the look of your face. A natural look is still retained as the muscles are just relaxed – you can still make the expression you normally would, just minus the wrinkles and creases appearing in the treated areas.
Looking surprised, smiling and frowning can still be done, contrary to false information about this treatment.
What happens during the Botox Wrinkle Reduction Procedure?
A very fine needle is passed through the skin and into the superficial muscles of the face. A miniscule amount of Botox is then injected into each overactive muscle responsible for wrinkles, causing it to relax.
How long does the Botox wrinkle treatment last?
The relaxation of the facial muscles lasts for between 2 and 6 months, or often even longer. Do note that it takes between 3-5 days for the treatment to take effect and up to two weeks for it to become fully apparent.
Over this period of a few months, the nerve impulses return allowing the muscle to contract again. However, during this time these specific muscles get smaller as they’re unable to exercise themselves.
This means that after a number of treatments and injections, these muscles may have relaxed to the extent that they no longer have enough strength to create wrinkles and deep expression lines.
What happens after Wrinkle Reduction Treatment?
No local anaesthetic is needed and you can resume normal activities immediately. Treatment takes around 15 minutes, depending on the number of areas and lines you wish to treat.
Once you have been treated with the botox, it usually takes two to five days before treatment actually takes effect and 2- 4 weeks to notice the full effect on your facial lines.
You may need to have top-up injections to maintain your desired appearance. Clinical studies indicate that the duration of treatment benefit is increased over time so that you should require injections less frequently in the future.
What is Botox or Botulinum Toxin A?
Botox or Botulinum Toxin A is produced by the clostridum botulinum bacteria and is a purified protein.
While seeing the word ‘toxin’ may understandably ring alarm bells, the dose used for cosmetic treatments is a much diluted form – in fact, for it to become a toxic dose, it would need to be administered in a quantity over 3000 times larger than for aesthetic procedures.
Nevertheless, Botox can only be prescribed by a professional following a consultation as it is a prescription medication. Our doctor is of course qualified to administer botox with years of experience and qualifications.
It may surprise some to learn that Botox is available on prescription, but Botulinum toxin has previously been used for decades in treating medical issues effectively. It’s only garnered popularity as an aesthetic enhancement in more recent years.
The aim of the Botox injection is to block the nerve signals responsible for the small facial muscles from contracting. This causes the muscles related to wrinkles and facial lines to relax. This smooths out your face wrinkles. The procedure is reversible and not permanent.
The muscles that were left untreated will still contract normally in those areas of the face. Which means normal facial expressions can be maintained and aren’t affected.
Wrinkle treatment and injections to relax your face muscles dramatically soften facial expression lines that include crow’s feet, smile wrinkles around and under the eyes, frown lines and temple lines. This provides you with a more youthful appearance in a natural looking way.

Wrinkle Treatment for Reduction of Lines
These facial lines and wrinkles can be treated with Botulinum Toxin A – commonly marketed with the name Botox. This is a brand name of the botulinum toxin, which may also be branded under the names Dysport, Vistable and Xeomin.
The LINIA Promise
- At LINIA, we promise to treat you as a valued individual with the utmost dignity and privacy.
- At LINIA, we promise to ensure that your treatment is tailored to your personal needs.
- At LINIA, we promise to provide post-operative care for life. T&C’s apply.
- At LINIA we promise to provide you free refinement surgery. T&C’s apply.
- At LINIA, we promise to be available for 24-hour cover.

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What Our Patients Say
For over 25 years, patients have trusted us for expert treatments. Here’s what they have to say.
Just a quick note to say Thank you for my new boobs!!
I have always felt out of proportion, but now i feel whole for The first time in my life!
Thank you to you all for your care d expertise, and I hope to see you all again when I come down with Kristi next year.
Love Emma Baker (the twins!!)
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Mr Aslam,
You kindly said you would be able to send me my “before + after” photo’s if I wrote to you, I would be grateful if I could have them to continue to admire your great work!!!
Many thanks,
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Dear Mr Aslam, Thank you so much for everything you have done. I’m so happy with the results!
Best wishes,
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Excellent service. Kind, friendly, reassuring and very professional from walking through the door to leaving resulting in outstanding results! Thank you
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I honestly couldn’t recommend Linia enough, from start to finish they were absolutely amazing and my PC Lauren was such a star throughout. They turned what was a stressful situation for me from being let down by another company into such an exciting experience and my results are what I always dreamt of x
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I just want to say a big thankyou to the whole team!! I am absolutely amazed with the result. It was exactly how I wanted my breast to be. Thankyou Dr. Irshad from the consultation to the actual surgery. Thankyou Mojdeh you have been amazing!! Made me feel comfortable throughout the journey and reassured me with everything. THANKYOU ALL❤️
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The process was amazing from start to finish. Dr Irshad did an amazing augmentation and I’m extremely happy with my results. His team were great. My Patient Support Advisor Jayne was always on hand if I had any issues or questions. I felt in safe hand with the surgical team. The hospital was lovely, clean and staff were friendly. I would 100% use them again in the future!
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The experience was absolutely amazing. I was in and out within 4 hours. The employees were very friendly and helpful. Mr Aslam was wonderful. He talked me through every step of the process. I was very well looked after and would highly recommend him to anyone. Many thanks to everyone at Harley St. Sobia you have been great. Thank you!
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I had a ba 3 weeks ago and I cannot THANK everyone enough. Everyone I met were amazing with me and so kind. I got quite emotional when I woke up after surgery and the ladies looking after me cared for me so much and I can’t be happier. Definitely recommend x
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I had treatment with Dr Aslam, he and his staff are lovely, attentive and caring. Dr Aslam did an exceptional job with my treatment. Something that was my biggest insecurity I feel is now one of my assets! Highly recommend! Thank you so much for everything you have done.
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Had treatment by Dr. Irshad at Harley Street. Cant thank him or his team enough, the results are amazing!! Highly recommend Linia and Dr. Irshad for anyone looking into cosmetic surgery. The first consultation, the operation and post-op meetings have been great! 10/10
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I can’t thank Linea enough for the amazing experience they provided me with, from consultations all the way through to post op appointments. Dr Aslam and his team were fantastic , I would highly reccomend them!
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I’ve no complaints at all his surgery and staff are great and he’s in Harley Street(London) for a reason thanks Dr Aslam your clearly a very skilled professional
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Very good experience, excellent environment and good treatment. Recommended
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Hello Everyone – I recently attended Linia Cosmetic Clinic at Harley Street. Yes! I was scared, nervous and excited at the prospect of an “S” lift, eye procedure and B.A whilst being aware and awake. SOUNDS silly but l enjoyed it, listening to everything being explained and some lovely music of my choice. Most important of all were the staff and Mr Aslam who made you feel relaxed and confident. So anyone considering? GO FOR IT.
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Neck Lift Procedure – Quick and Efficient. Good Quality Care and Follow Up. Very Good Results. Pleasant and Professional Staff. Experience was as Described.
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Upper Eye Lid Surgery – I would highly recommend Linia they were very efficient from consultation through to the aftercare. I am very pleased with the surgery Dr Aslam carried out. I had the same surgery 10 years ago with Spire with minimal success. Thank you Linia.
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Customer Service was excellent, staff were very supportive both prior to and following the procedure, answering any questions, worries or concerns that I had very quickly and thoroughly. Would recommend Linia and would definitely consider other procedures to be performed at Linia
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Dr Aslam has been great during this experience. The Linia team and nurse staff have also done all they could to support me. I found having my op under local strange at first (I have a fear of needles). I was very worried – but having it done was great compared to general. My recovery time was much less and I was back to work much sooner than expected.
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Local anaesthetic was a much better experience than general. It was more relaxed and less painful. Recovery time was a lot quicker – there was no drowsiness or feeling sick. I would definitely use this option again if needed.
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